To start an online casino one should consider the four main ways:

  1. There are 3 ways to start your own online casino 1) Most Expensive Way to Start Your Own Online Casino. Design and implement all casino software for an online casino which could cost you millions of dollars. You will also need to obtain a gaming license to start and run your online casino legally, which requires approval from most governments.
  2. Starting Your Own Brick-and-Mortar Casino Naturally, operating a land-based casino is going to cost you mammoth sums in comparison to an internet-based platform; however, if you do happen to have a few million tucked away in the bank, and you’ve got a ruthless and proactive mindset – you might just be able to get away with it!

Approach the mission marker in the casino Press right on the d-pad (console) or E on PC to play the mission Wait for the lobby to load and see if you are marked as the Host If not, press the Quit. Purchase Online Casino Software from a Developing Company This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. The software is installed on your servers under the domain name you choose.

1. Design and implementation of casino software by your own forces

This way presupposes the whole process of creation, implementing and marketing performed by yourself. This can cost millions of dollars to handle the issue of starting your own online casino by yourself.

PROSCONS
1. Full control over the casino1. Extremely expensive
2. Source code ownership2. Approval from third parties necessary
3. No Royalties3. Tough and expensive advertising and marketing

2. Become a licensee of an online gambling software provider

This method means leasing online gambling software from a software vendor. This will be much less expensive in terms of money and effort. Usually online gambling software costs from $30,000 to $400,000 down-payment. In most cases you will be included into an already existing network, so less time and money will be spent by you. But software vendors work on a revenue share basis requiring from 30% to 70% of profits generated by you. Moreover, you’ll have to comply with certain rules set by the software vendor.

PROSCONS
1. Less money to start1. No full control over the casino
2. Less effort for a casino set up and advertising2. Necessity to comply with rules of software vendor
3. No need to be approved by third parties3. Monthly royalties

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3. Become an Affiliate of a licensee

This option is the least expensive. This scheme works as follows: you receive a casino website and make all marketing and advertising job and receive a small percent from a licensee. The average cost of such solution is from nothing to $10,000.

PROSCONS
1. Relative cheapness1. No control over business
2. No responsibility2. Small profits
3. No organization effort3. Full dependence on the will of a licensee

4. Purchase Online Casino Software from a Developing Company

This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. The software is installed on your servers under the domain name you choose. All technical aspects like server configuration, software customization, design, and payment systems implementing is done for you by the developing company. The approximate cost of the solution is $60,000-$500,000. After you have purchased you casino you are provided with control and management tools and become the only owner of an online casino with no revenue share necessity.

PROSCONS
1. Full control over the casino1. Full responsibility
2. No Royalty payments2. Licensing procedure done by yourself
3. Custom made solution3. More effort on marketing

Pondering on how to start an online casino, entrepreneurs finally face the simple truth arguably proving that any casino is a very profitable type of start-ups, enabling business-oriented individuals to obtain sustainable profits in a relatively short time and at minimum risk.

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However, a lot of beginner entrepreneurs, even having a reasonable start-up budget and a clear vision of what their project should look like, frequently face another question mark - how do I start?

The company CASEXE suggests analyzing some of the ways that might help you to start an online casino right from the very beginning up to its successful launch. Let’s get started!

Tips to start an online casino

Step 1 – Choice of a provider

Any iGaming project starts with the right choice of software, which is an essential part of every successfully functioning casino. It means that future operators should think over the ways they obtain their software: whether it is going to be a single-time purchase or a monthly lease (in this case, they also have to consider the rate of the profit commission).

The company CASEXE offers its clients several forms of cooperation that eventually predetermine the ways of how you actually start an online casino:

  1. CASEXE cross-functional platforms enable to start an online casino from scratch under its own exclusive brand and adjust its functional features right up to your personal needs. With regard to the above mentioned, operators can choose from designs and select the most suitable ones for their own webpage, integrate any amount of gaming content and any number of payment systems, as well as control all the casino processes via a multi-level administrative system.
  2. Within the help of CASEXE configurator, beginner entrepreneurs can make a casino project on their own according to already existing patterns and adjusting its functional features according to their personal needs. This is a great possibility of practicing your project development skills and a good chance to gain some insight into the whole process. It should be also said, that this very option doesn´t make your project exclusive, unfortunately.
  3. White Label solutions encompass turnkey casinos that maximally save your time and money. This approach requires less personal involvement of the operator into the process, as long as the project has already been developed. The only thing you need is to adjust your functional features and select the necessary design. Such a way to start an online casino to some extent limits the possibilities of the operator, though enables to launch a project within a short time.

Step 2 - Licensing

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A license, broadly speaking, is a legal permission for operation on the current market. There exist numerous jurisdictions issuing gaming licenses all over the world differing from each other in terms of price, trustworthiness or restraints. It is also advisable to learn more about them before purchasing.

  1. CASEXE provides qualified support in matters of licensing, provided that an operator takes company´s software on lease. We help clients select only from those jurisdictions and conditions that truly meet the needs of a particular operator to prevent risks of restrictions that might occur in future. The price depends upon location: Curacao or Costa Rica licenses cost around $30 000, while British licenses go for €150 000.
  2. Note please, licensing is already included into the price of White Label by CASEXE, so you don’t have to spend additional money.

Step 3 – Choice of a payment system

Online casino platforms by CASEXE enable you to create a unified digital wallet for making transactions and integrate unlimited numbers of payment systems that will maximally meet the needs of your target audience and suit your location of operation. Within the help of an administration system operators can manage and control all financial operations on their own, add and delete currencies, make financial reports. Selection of a payment system is always supervised and guided by CASEXE experts in order to provide you with the most effective options possible. White Label solutions already include a set of built-in payment systems that do not require additional adjustments or changes.

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Step 4 – Choice of a marketing strategy

After certain steps in order to start an online casino have been successfully made, your casino is fully equipped and ready to receive customers, comes the turn of traffic retaining and marketing campaigns. There exist numerous ways to make big numbers of users not only find out, but become your long-standing clients. CASEXE experts are there to help operators master effective marketing strategies in order to ensure successful marketing promotion of their gambling houses.

Our operators are provided with valuable tips on effective SEO optimization, as well as have a possibility to elaborate an affiliate program backed up with a whole system of bonuses, develop eye-catching newsletters, learn more on how to promote casinos on social media, etc. Operators, in their turn, can propose ideas and visions of their own. Moreover, basic CASEXE platforms are already equipped with built-in marketing tools, such as: SEO administration, bonus patterns, jackpot solutions, etc. Upon request, we also provide services of email marketing assistance.

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Step 5 – Make sure you haven’t missed out on something

Operators should master multi-tasking, especially when it comes to online casino management matters. Probably you will need to employ staff in order to make your business more effective. CASEXE platforms enable their owners to distribute access to the system among employees according to positions they fill.

Security. Another important matter that requires certain consideration is your security system. CASEXE offers software based only on contemporary risk control systems and anti- fraud tools that protect your data at all times.

Support of different languages. Casino websites should be equipped with settings enabling to choose from an unlimited number of languages. Visitors shouldn’t be restricted in terms of choice.

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Special offers/bonuses. Well-thought systems of bonuses, as well as regular special offers , contribute not only to growing numbers of visitors, but also help to retain your audience turning such visitors into loyal clients.

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Gaming content. Apart from the fact that basic game catalogue of an online casino can meet the needs of its target audience, it is crucial to update it and keep up with the latest trends of the market. Constant updates of your gaming content is a key to win clients’ loyalty.


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